How Your Beliefs Are Keeping You Broke

Are you struggling to break through in business? Watching others scale while you're stuck at the same level month after month? Or struggling to start because you’re scared to fail?

I've been there. Ten years ago, I was trapped in society's broken view of success—believing that "9 out of 10 businesses fail" meant the odds were stacked against me.

Here's what changed everything: you're not a coin toss. Unlike a coin, you're not bound by statistics.

The difference between entrepreneurs who scale to 7-figures and those who struggle forever isn't luck or talent. It's their operating system—their paradigm for how reality works.

Mindset and the mental model you have of the world dictates everything.

The Master Algorithm of Life

Through years of building multiple 7-figure brands, I've discovered what I call the Master Loop that governs all success:

Belief → Action → Reality → Feedback → Belief

This isn't just philosophy—it's the practical engine that drives every successful business. Most people have it backwards. They wait for results before changing their beliefs, but reality only shifts AFTER you change your beliefs and act on them.

You don't wait for confidence—you act, and confidence follows.

Character vs. Mind: The Ultimate Control Switch

Here's where most entrepreneurs get stuck: they let their character run the show instead of their mind.

Your mind is the master. Your character is the puppet. When you're feeling lazy, unmotivated, or afraid to make that next scaling move—that's your character fighting for control.

I remember when Lou 1.0 was too shy to speak to people or get out my comfort zone and start my own business. Too anxious to hire a team. Too broke to invest in the right tools or mentorships.

Each new level of my business required a new version of myself. The person you are now is NOT the person who will achieve your goals.

The Sabotage Pattern You Must Break

We all have peak markers (what we do before we sabotage success) and trough markers (how we behave before climbing out of a slump).

Does this sound familiar? For example…

• You hit £5K in your bank, feel good, start splurging, lose momentum

• You drop back down to £500, panic, hustle hard, climb again

Track the pitch of your life. Is your business, life and savings trending up or down? You're never standing still.

The Alchemy Paradigm vs. Society's Limiting View

Society says:

• You are your identity

• You can't change

• Reality is fixed

• External circumstances control you

My Alchemy Paradigm says:

• The self is just programming that can be rewritten

• Reality is malleable—your beliefs shape it

• Identity can be chosen strategically

• What you see isn't what's real—it's what you're programmed to perceive

This paradigm shift changes everything. It's not about "who am I?" but "who am I becoming?"

Victims vs. Winners

In e-commerce, there are two types of people:

Victims have stories. Winners take responsibility.

If you're stuck, broke, unmotivated, anxious—fine. But don't stay there.

You don't need sympathy. You need action.

The Physics of Business Progress

Every successful business starts with a hypothesis. You take action. You get results. You learn. You adjust. Then repeat.

That's how you build a 7-figure brand. That's how you win. That's how you scale beyond what others think is possible.

Remember this: "It doesn't matter what is true. Only what you believe is true—because with work, that will become true."

Your Next Evolution

The Alchemy Paradigm is the operating system I used to go from broke and anxious to building brands doing £200K+ monthly.

It replaces:

• Victim thinking with ownership

• Fixed identity with chosen character

• Random odds with self-determined outcomes

• Surface reality with malleable belief-based creation

You don't get what you want in business by staying the same. You evolve. You act. You build the next version of you.

The e-commerce landscape in 2025 is more competitive than ever. There are thousands of you trying to build brands, but only a few will break through.

Are you going to let 2025 pass you by, or step up and install this new operating system?

If you'd like to work directly with me to rewire your mindset, start and scale your e-commerce brand to $1M/year, I'm now taking applications to work with me 1-1 on a limited-time basis.

Apply Now

To your unstoppable success,

Lou Antonio